MK Restaurants has been the beloved suki brand of Thai families for four decades, inviting everyone to reminisce through the 40th anniversary campaign under the theme "Every Happiness Always Warm". This campaign emphasizes MK's unique position as a brand that connects with customers during significant moments, utilizing Nostalgia Marketing to evoke memories of joy, smiles, and warmth shared with the brand from its inception to the present. The campaign also introduces a special menu and a concept store waiting for everyone to experience.

As MK enters its 40th year, Mr. Tanthawan Teerakomen, CEO of MK Restaurants Group Public Company Limited, shared the essence of the campaign: "We take pride in passing down the intentions and values of MK Restaurants from generation to generation over the years. The '40 Years of MK: Every Happiness Always Warm' campaign is not just a celebration of the brand's anniversary but reflects how the brand has been a part of various moments in Thai people's lives, creating a sustainable 'Experience & Emotional Connection' with our customers. We don't just sell food; we sell an experience of warmth and intention that is truly irreplaceable."

Mr. Theer Teerakomen, CEO of MK Restaurants Group Public Company Limited, further elaborated on the brand's vision and growth: "From a small restaurant in the past to over 400 branches nationwide, what has never changed is our commitment to delivering quality products and the best service to our customers. Over the past 40 years, we have continuously grown not just through branch expansion but by developing every aspect to ensure we remain a part of our customers' lives, both today and in the future, because we believe in treating our customers like family."

To celebrate this special occasion, MK Restaurants has prepared a big surprise to deliver the ultimate experience through three key highlights:

  • Reconnect the Memory Campaign through the "Memory Frame" Symbol: MK believes that every meal is a significant moment for families. This campaign brings back the "MK Frame," a symbol of memories that the brand has always aimed to offer its customers, as a key to take everyone back in time. Various frames from different eras, along with customer photos, will be displayed on digital billboards nationwide to spark nostalgia, accompanied by advertisements featuring real customers sharing their warm memories.
  • Launch of the "Traditional Family Set" Serving Nostalgic Flavors Nationwide: To spread happiness to every family in Thailand, MK has prepared a special menu called the "Traditional Family Set," which includes original flavors everyone misses, such as traditional suki, legendary MK roasted duck, jade noodles, and a healthy vegetable set, designed for every generation in the family to share and enjoy together, available at all MK Restaurants branches nationwide.
  • The Time Travel Phenomenon at the "MK Original" Concept Store, the First and Only Branch: A highlight of the 40th anniversary is the transformation of the first MK Restaurants branch at Central Ladprao into a concept store under the theme "MK Original", taking customers back to the first day of our journey together. This branch is packed with unique experiences, including:
    • Retro Store Decoration: Inspired by the atmosphere of the first branch, featuring Chinese pavilions, jade-colored tables, and neon lights.
    • The Return of the "Dim Sum Cart": Ready to serve hot dim sum at the table, along with nostalgic menu items like fried dumplings, shrimp-wrapped seaweed, and other dim sum.
    • Memory Menu Available Only Here: Including the ancient suki pot, modified to meet MK's safety standards, beloved suki dishes like fish and pork, hot plate dishes like Korean pork, clay pot rice, roasted pork, roasted beef, and Shanghai noodles, as well as desserts like jelly ice cream and banana split.
    • Analog Service (Human Touch): Experience ordering food through paper menus just like 40 years ago, with service from MK's veteran staff.
    • Classic Uniforms: Bringing back the original staff uniforms from 40 years ago for the first-generation staff to warmly welcome customers.
    • Antique Dishware: Featuring Chinese patterns on plates reminiscent of the first branch, with ceramic spoons that evoke memories.
    • Retro Atmosphere: A playlist that brings back the feelings of the 80s and 90s for all generations to enjoy, reminiscing about the old times.

The 40th anniversary celebration reflects the strength of MK Restaurants, which has chosen to focus on "Shared Memories with Customers" as its core, a uniqueness that only MK Restaurants can achieve. The bonds and smiles created around dining tables over four decades are a valuable "Asset" that the brand has accumulated, a feeling that cannot be replicated, reinforcing its image as more than just a restaurant but as a space of happiness that is truly the original home for Thai families.

Join us in creating warm memories together from April 3, 2026, to April 30, 2026, at participating MK Restaurants and MK Original on the first floor of Central Ladprao, opening from April 3, 2026, onwards. Stay tuned for details of MK Restaurants' campaign throughout the year.